Guest Post: How to Use Email Marketing Newsletters to Help Your Wellness Focused Business Thrive
This article was provided by Sharon Redd of Live All the Way
It can be tough to establish a thriving health and wellness business in today's competitive environment. While the new wellness industry enjoys plenty of support, entrepreneurs tend to struggle with a lack of funding and inefficient processes—on top of a crowded marketplace. This guide from Well From Within explains how an email marketing newsletter can support your business’s long-term success.
Recognize the Benefits of a Newsletter
Email marketing might seem like a thing of the past, but it remains very relevant. Collecting customer email addresses and sending them regular newsletter updates benefits your business in many ways.
First, it raises awareness of your business. Second, it's a great way to establish your expertise. For example, by sharing practical tips about your industry or presenting relatable stories. Finally, newsletters can create loyalty among your customer base by offering perks like special offers and promotions.
Define Your Newsletter's Target Audience
Before you start thinking about setting up your newsletter, consider your target audience. Define their key traits, like their age, profession, marital status, and income bracket.
If your wellness company focuses on prenatal and family care, for example, you know you are likely marketing to new moms and parents generally. It will then be easier to create a newsletter with content that speaks to your audience's specific interests and needs. For instance, you might provide tips about preventing common illnesses in babies, like croup or colic, or staying healthy when kids go back to school.
Learn How to Write a Catchy Newsletter
If you aren't a born wordsmith, you might be stressed about crafting a compelling newsletter. Don't stress. Newsletters don't actually include a lot of text, as you don't want to overwhelm readers with chunks of writing. HubSpot offers pointers for creating a newsletter with short, snappy content that will keep people interested. It can also be helpful to review other newsletters to get inspiration. Once you've decided on a tone and style for your newsletter, keep it consistent.
If you need help writing content for your newsletter, consider working with Alex from Well From Within. She is an experienced health and wellness ghostwriter, which means you’ll get the benefit of her creativity, but you’ll present it as coming from your company.
Make an Impact with Data Visualization
Newsletters shouldn't consist only of text. It's important to break up the writing with visuals like photographs and infographics. Pictures are a great way to grab your reader’s attention. You can mix up those visuals by editing some of your images and replacing the backgrounds with other graphics, locations, or colors. Try an image background remover online for free to see what creative and eye-catching edits you can make.
Data visualization is another tool you can use for compelling storytelling that engages your readership. For example, interactive graphs can show mundane information—like the health benefits of certain nutrients—in an exciting way. Data Journalism provides tips for leveraging data visualization, like comparing values and demonstrating change over time.
Craft Your Subject Lines Carefully
There are a few simple hacks you can use to increase your newsletter's success. The last thing you want is to have your emails end up in your readers' spam folders, so craft your subject lines wisely. Your subject should be snappy and click-worthy. However, steer clear of special characters like exclamation points, as these can set off spam alerts. Other newsletter best practices include using pre-headers, testing different designs, and being concise.
Invest in Tools to Simplify Your Newsletter Management
When you're running a business, you have a lot of work on your hands. You don't want email newsletter management and creation to take up a lot of time. The great news is that there are some tech tools that can make the job fast and easy. Examples include MailChimp, AWeber, and Sendinblue. These tools can simplify every step of the process, from the newsletter design to email list management.
Running a wellness business isn't always easy. You're up against a packed market, which makes for a competitive industry. Email marketing is a simple way to help your business stand out from the crowd.
